Shawn St. Cyr

Shawn St. Cyr, known professionally as PayAttention. As founder of Initial Entertainment, PayAttention trains and develops artists for the international market while producing hit records with industr ...Show More

Shawn St. Cyr, known professionally as PayAttention. As founder of Initial Entertainment, PayAttention trains and develops artists for the international market while producing hit records with industry leaders.PayAttention is recognized for excellence in his multiple creative talents: producer, engineer, rapper, singer/songwriter, beatboxer, choreographer, fashion creative director, film producer, actor and voiceover actor.PayAttention has produced and engineered singles for artists including Chris Brown, Cardi B, TY Dolla $ign, Jeremiah, Wiz Khalifa, Lil Pump, ZayHilfigerr, French Montana, Tyga, Young Thug/YSL, Christian Combs, Steph Lecor, Leah LaBelle, Lil Twist, OVO, Ray J, Lil Wayne, Juicy J, Dej Loaf, Austin Mahone, OT Genius, RockCity, Trevor Jackson, Khalil, Migos, Murda Beats, Kent Jones, Cool and Dre, Gorilla Zoe, Kap G, Trippy Redd and more.PayAttention broke into the industry by interning with legendary musician, songwriter, and record producer Maurice Starr who is best known for creating New Kids on the Block, discovering New Edition and working with pop and soul band Con Funk Shun. Under Starr, PayAttention learned hands on the art of developing an artist, perfecting studio production and crafting a live show.After refining his craft under other influential artists such as Trae Pierce, 5x Grammy award-winning bassist for James Brown, PayAttention soon became a producer and sound engineer for Miami's top music label Poe Boy Music Group and Flo Rida's Miami label IMG/Strong Arm. In 2011, PayAttention debuted his first full credit production work "Let It Fly feat. Roscoe" for Maino which hit Billboard's top charting records.In 2017 PayAttention performed music he both produced and choreographed live at the Elusion Music Festival in Monterrey, Mexico, what was a huge hit with the cheering crowd. In the same year, PayAttention performed and brought on Ray J, Christian Combs and Bay Swag to the runway for Galtiscopio's wildly successful NYFW debut to merge the fashion and entertainment worlds.Next up, PayAttention is releasing his highly anticipated EP. He's collaborating with leading hip hop and R&B artists, writing, rapping, singing and producing on what's expected to be an explosive new sound. Stay tuned for this, plus his upcoming live performances.PayAttention is a Miami native and earned his bachelor's in Audio Engineering at Full Sail University in Orlando, Florida. Hide